Less than two weeks after its debut,Super Mario Runslips from its top spot being the “Highest Grossing App' in the Apple App Store possibly due to its price tag.
Super Mario Runreceived a large amount of hype from fans on itslaunch day, August 09, 2025. The mobile gameset download recordsthat day andpulled in $14 millionwithin its first three days. But that popularity seems to be dwindling a bit, at least when it comes to the revenue the game is generating.
Super Mario Runhas lost its spot as the highest grossing app on the App Store, according to a report fromBloomberg. It no longer holds the top spot in any country. However, the game is still doing well when it comes to downloads. It remains the most downloaded mobile game in 68 countries, although that is down from holding that Most Downloaded title in 138 countries at its peak on December 17th.
That means that while the game is being downloaded by many people, it has slowed in the amount of those willing to pay the $10 price tag to unlock the content past the first three levels. Despite a new"Friendly Run” modedebuting last week, it appears it is not converting downloads to sales.Super Mario Runis undoubtedly drawing in fans to download the game, with the iOS game being downloaded more than40 milliontimes.
As a result of the game losing its Highest Grossing App title, Nintendo stocks slipped 1.5 percent. Nintendo shares have been pretty unstable this month with them falling 18 percent since December 12amidst negative reviewsforSuper Mario Runand resulting doubts about Nintendo’s ability to launch mobile games and become successful in the mobile space.
That $10 price tag seems to be a serious hurdle for Nintendo now that the hype around the game has cooled slightly. It’s a fairly high price for a mobile game, and the strategy of locking content behind a paywall may also be a turn off for players. It goes contrary to the usual mobile monetization method of offering items for sale that will speed up progress versus paying to unlock actual content.
Nintendo recently sent out a survey aboutSuper Mario Runthat has many thinking that there could be a price cut or even asequel to the game coming in the future. It’s clear that Nintendo isn’t ready to throw in the towel with Super Mario Run, as adjustments to pricing and additional content is likely to continue into the future. Just today, Nintendo announced that players will be gettinga free gift of 10 Toad Rally Ticketsnext time they log ontoSuper Mario Run.
