It was always inevitable thatDiablo Immortal’s momentum would lose steam. There was no way that the mobile version ofDiablowould be able to maintain the highs it saw off of a wave of controversy and media attention. Yet it’s certainly surprising to see just how quicklyDiablo Immortal’s popularity has fallen, at least with regard to popular streamer support and Twitch viewership. The past week has seen yet more bigDiablo Immortalstreamers deciding to step away from the game.
Perhaps the most significant departure from theDiablo Immortalstreaming community is Quin69. Some may recall Quin69 as the unfortunate soul that decided to continue spending money onDiablo Immortaluntil he acquired a 5-star gem drop.Quin69 spent $16,000 onDiablo Immortalmicrotransactions before he got his drop. In celebration, he then deleted his character. He also had some extreme criticism forDiablo Immortaland encouraged his viewers to delete their accounts.
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Another significant departure from theDiablo Immortalscene isYouTuber wudijo. The YouTuber is known to be a major content creator in theDiabloscene with hundreds of videos tied toDiablo 3,Diablo 2 Resurrected, and other ARPGs. The content creator made a lengthy video breaking down his thoughts onDiablo Immortalfrom the game’s announcement. The simplest way to describe wudijo’s thoughts, in his own words, is thatDiablo Immortalwas always going to be a “short-term game.”
Twitch viewership overall has dramatically fallen forDiablo Immortal, too. Peak viewers at the height ofDiablo Immortal’s popularity was nearly 224,000 Twitch users across 2,700 channels. That was on June 2, the game’s launch date. Now, a month later, and daily Twitch peak viewership is struggling to reach 2,000 viewers across 130 accounts. That isn’t just belowDiablo 2andDiablo 3, but nearly the 500th-ranked game on Twitch.
While manyDiablofans may considerDiablo Immortal’s fall in popularity karmic due to the negative reception to the game’s monetization, it’s hard to argue that the game didn’t make the most of its success. Some reports indicate theDiablo Immortalmade as much as $24 millionin its first several weeks. Twitch and YouTube streamers spent thousands of dollars onDiablo Immortaland drew significant amounts of attention to it.
Streamers may have fallen out of love withDiablo Immortal, but that doesn’t mean that the game isn’t still successful. It’s entirely possible that the ARPG continues to have a vibrant community of players and big spenders. Time will be the ultimate judge ofDiablo Immortal.
Diablo Immortalis available now on PC and mobile devices.
